PEMBERDAYAAN MASYARAKAT DALAM MEMANFAATKAN POTENSI BISNIS PADA DESA WISATA PULAU UNTUNG JAWA KEPULAUAN SERIBU
Keywords:
Community Empowerment, Business Potential, Untung Jawa IslandAbstract
Untung Jawa Island has very prospective nature and culture-based creative economic potential. However, so far there has been no optimization of the empowerment of nature as a tourist destination and massive development of the trade/business sector. The aim of holding community service is to provide counseling and guidance regarding the use of natural, social and economic potential through entrepreneurship to increase income and community welfare. This Community Service Method is implemented by dividing it into 4 stages, namely the planning stage, implementation stage, monitoring stage and evaluation stage. The results of service activities are that people are motivated and encouraged to open businesses and strengthen the businesses they have been running so far. It is recommended to increase the branding of the Untung Jawa Island Tourism Village in the Thousand Islands so that there is an increase in the number of tourist visits from people outside the area.
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