Digital Marketing Pelatihan Pembuatan Informasi Produk pada E-Katalog Sebagai Media Digital Marketing di SMK Dian Jakarta
Keywords:
E-Catalog, SMK Dian Jakarta, E-Purchasing, Marketing, Shifting BehaviorAbstract
The development system of digitalization has a great influence on the online product marketing cycle. Traditional product marketing is outdated and unable to compete in the national and international arenas. Traditional marketing is highly dependent on the environment and seasons in certain areas. Online marketing problems have not been resolved by every seller. The challenge faced by sellers is how to sell and market evenly to various regions without looking at the season. The shifting behavior method can help sales patterns that were previously offline to online where marketing is shifted to digital. The aim is to distribute sales evenly to various regions and make it easier for MSMEs to market products or services through the E-Purchasing mechanism with the E-Catalog system, with the aim of making sellers more responsive, transparent and accessible so that checks and balances occur. The e-catalog is intended to strengthen and empower MSMEs and advance to the global arena. SMK Dian Jakarta is also able to realize and align the paradigm shift from traditional to digital sales.
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