FAKTOR KENYAMANAN BERBELANJA DI E-COMMERCE (SHOPEE)

Abstract

The convenience of online shopping is one of the factors that has an influence on consumer satisfaction. So when consumers feel satisfaction when shopping online, consumers will be interested in shopping on e-commerce. One of the E-commerce products is Shopee. The method used in this research is a qualitative research method, namely by using a literature review (Library Research) by taking references from several books obtained libraries and sources from websites or the internet. Plus, direct involvement You can get what the author does when carrying out online transactions (E-Commerce). and confirm the required data. This research concludes that consumers certainly have their own perceptions of the comfort of existing services. Where service comfort based on consumer perception can be measured through access comfort, search comfort, evaluation comfort, attention comfort, transaction comfort, ownership comfort and post-ownership comfort. The results of this research will be able to answer whether the online shopping comfort factors are in accordance with the 7 shopping comfort factors that are in accordance with consumer perceptions