Innobiz: Jurnal Ilmu Manajemen, Bisnis dan Keuangan

PENGARUH BRAND AMBASSADOR DAN PACKAGING TERHADAP KEPUTUSAN PEMBELIAN 5D CLOUD CUSHION

Septiana Virantika — Fri, 30 Jan 2026 00:00:00 +0700

Abstract: The current beauty product market shows significant diversification, marked by competition between companies in an effort to meet consumer expectations regarding aesthetics and personal appeal. The presence of Brand Ambassadors can create a perception where consumers become more selective in choosing products, while increasing social status through ownership of products associated with the brand ambassador. In addition to brand ambassadors, product packaging also plays a very important role in attracting consumer attention. In facing existing competition, Wardah requires a marketing strategy to introduce the new product to its consumers in order to expand its marketing reach and become more widely known. This study was conducted with the aim of determining the influence of Brand Ambassadors and Packaging on purchasing decisions for 5D Cloud Cushion, both partially and simultaneously. The data collection method used was a questionnaire collected from existing consumers. The results of this study indicate that both partially and simultaneously, Brand Ambassadors and Packaging have a positive and significant influence on purchasing decisions. Simultaneously, the test results show that these two variables have an influence of 49% on purchasing decisions. However, partially, Packaging has a greater influence than Brand Ambassador, namely 39%. This indicates that product packaging is an important key strategy in marketing products.

Keywords: Wardah, 5D Cloud Cushion, Brand Ambassador, Packaging.

ANALISIS RISIKO KESELAMATAN DAN KESEHATAN PADA BAGIAN PENGGUNAAN ALAT PELINDUNG DIRI KARYAWAN PT DAIKIN INDUSTRIES INDONESIA DENGAN METODE JOB SAFETY ANALYSIS

Akmal Arbani, Mahmud Syarif — Tue, 03 Feb 2026 00:00:00 +0700

Abstract: This study examines the role of Personal Protective Equipment (PPE) in promoting occupational safety and health among employees at PT. Daikin Industries Indonesia, a company specializing in air conditioner manufacturing. Since its establishment in 2024, the company has faced various potential hazards that may lead to work accidents, particularly those associated with the inconsistent use of PPE. Therefore, this research aims to evaluate the effectiveness of PPE utilization in minimizing occupational risks. The study employed the Job Safety Analysis (JSA) method to identify potential hazards, assess related risks, and establish preventive control measures. Data were collected through questionnaires distributed to 35 workers, primarily in the Outdoor Assembly division. The findings revealed that proper and task-appropriate use of PPE significantly reduced the likelihood of work accidents by up to 90%. Key factors influencing PPE effectiveness included workers’ awareness of safety practices, the adequacy of company-provided training, and the availability of appropriate PPE facilities. Despite the high compliance rate, external factors such as unsafe workplace conditions may still contribute to accidents. Based on these results, it is recommended that the company strengthen socialization and training programs on PPE, as well as ensure continuous provision and maintenance of PPE in accordance with occupational health and safety standards. These measures are expected to further decrease accident rates and foster a safer, healthier working environment

Keywords: Personal Protective Equipment (PPE) , Occupational Safety and Health , Work Accident Risks

PENGARUH PROMOSI DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN NASABAH DALAM MENGGUNAKAN PRODUK DEPOSITO DI PT BANK SEABANK INDONESIA

Patricia Miranda Kinanti1 Miranda Kinanti, Siti Nuryati, Kusnandar Kusnandar — Fri, 30 Jan 2026 00:00:00 +0700

This study aims to analyze the influence of Promotion and Service Quality on Customers Decision to Use Seabank’s Deposit Products. The research method employed a quantitative approach by distributing questionnaires to Seabank’s Deposit Cutomers in Central Jaakarta. The population for this study consisted of Seabank’s Deposit Cutomers in Central Jakarta with a sample of 120 (one hundred twenty two) respondents. The sample was selected using the simple random sampling method. Data were collected through questionnaires and analyzed using multiple linear regression data analysis method. The research findings indicate that there is a significant influence of promotion and service quality on customers secision to use deposit products, based on the results of the F test, a significance value of 0.000 (0.000 < 0.05) was obtained and the calculated F value was > F table (670.496 > 3.07). So it can be concluded that Ha is accepted and Ho is rejected.

Keywords: Promotion, Service Quality, Customer’s Decisions

PENGARUH PELAYANAN KLIRING TERHADAP KEPUASAN NASABAH PADA PT.BRI PERSERO TBK

Andi Purnomo, Siti Nuryati — Fri, 30 Jan 2026 00:00:00 +0700

This research aims to determine the effect of service on customer satisfaction at PT. Bank Rakyat Indonesia (Persero) Tbk. In this research, service quality includes physical evidence, responsiveness, assurance, reliability and empathy . This research will look at the partial influence of service quality on customer satisfaction . The number of samples used in this research was 100 respondents. Data collection techniques use questionnaires. The analytical method used is simple regression analysis and descriptive statistics. Based on the results of data analysis regarding the influence of service on customer satisfaction, the results of testing hypothesis H1 show that service has a significant positive effect on customer satisfaction. This can be seen from the service coefficient of 0.175 with a calculated t value of 14.927 > t table of 1.984 and a technical significance level of 5%. This shows that H1 states that service influences customer satisfaction.From the simple linear regression analysis test, there is a positive influence, namely a correlation coefficient value of 0.175, indicating that each service quality will influence customer satisfaction by 0.175 per day. From the analysis of the coefficient of determination, the R Square value is 0.695 or 69.5%, explaining that variable X (service quality) has an effect of 69.5% on variable Y (customer satisfaction). Thus, this proves that service actions carried out by employees have a significant positive effect on customer satisfaction.

Keywords: Service, Customer Satisfaction

ANALISIS IMPLEMENTASI KEY PERFORMANCE INDICATOR TERHADAP PENILAIAN KINERJA PEGAWAI DPD PROVINSI DKI JAKARTA

Melani Putri, eulin karlina — Fri, 30 Jan 2026 00:00:00 +0700

An important aspect of human resource management is measuring the effectiveness and contrubution of individuals to the organization, especially in the goverment, sector, which demands high accountability and profesionalism. However, in practice, performance appraisal is often influenced by the subjectivity of the evaluators, leading to employee dissatisfaction and decreased motivation. To address this issue, organizations implement the Key Performance Indicator (KPI) system as an objective, measurable, and goal-aligned assessment tool. This study aims to analyze the implementation of KPI and its impact on employee performance appraisal at the Regional Representative Council (DPD) of DKI Jakarta Province. The method used is a quantitative approach, with data collected through documentation and observation. The results show that the implementation of KPI has a positive effect on employee performance appraisal. With measurable and transparent indicators, KPI helps minimize subjective elements in the evaluation process. This study concludes that the KPI method is a useful and effective tool in evaluating employee performance, and its proper adoption can help organizations achieve their strategic goals through overall improvement in employee performance.

Keywords: Key Performance Indicator, Performance Appraisal, DPD Employees, Productivity.

EFEKTIVITAS INSTAGRAM DAN DUKUNGAN PEMERINTAH TERHADAP MINAT KUNJUNGAN WISATA KERANGGAN

Anang Martoyo, Putri Haniya Arifa Andani — Fri, 30 Jan 2026 00:00:00 +0700

Digital promotion of tourism villages remains ineffective due to limited resources and insufficient support from local government. This study aims to analyze the effectiveness of Instagram-based promotion and the role of village government in influencing tourists’ visit intention to Keranggan Tourism Village, South Tangerang, Banten. A descriptive qualitative approach was employed, with data collected through in-depth interviews, observation, and documentation. The study was conducted from July to August 2024, involving village officials, Tourism Awareness Group (Pokdarwis) managers, local community members, and visitors. The findings reveal that Instagram promotion has not been optimally implemented due to limited human resources, inadequate digital marketing skills, and inconsistent promotional content. Moreover, the village government’s role has not significantly supported tourism development, as reflected in ineffective allocation of village funds, limited regional budget and BUMDes support, and low policy prioritization of tourism. The study recommends strengthening managerial capacity, improving digital promotion strategies, and enhancing stakeholder collaboration to increase tourists’ visit intention.

Keywords: Instagram, Village Government Role, Visit Intention, Tourism Village.